How to build “good” links on websites ?
Customers are more and more focused on SEO (Search Engine Optimization) and that it great. Now comes the time to know a few things about links and netlinking, to enhance your ranking as much as you can
First thing to know : what is a link and why get links ?
You know what a link is, on a website, right ? A link is a clickable text or image, that takes you to another webpage, on the internet.
In order to rank higher is the Search Results (also known as SERPS), your website should have a lot of quality links that point towards it.
This makes sense because Google thinks “Hey, a lot of links, from many different websites, actually point towards that website in particular. Hence this website must contain relevant information. I shall then make that website rank higher (or the highest) in my search results”.
This is a very, very straightforward explaxanation but its purpose is to make you undersand why these links (also known as BACKLINKS) matter quite a lot.
As a matter of fact, as Matt Cutts (Head of Webspam Team at Google) admitted a few days ago, in case you are dealing with keywords that face strong competition (that is : most of the time) : You cannot rank without backlinks.
Second thing to know : try to do it the right way
The second thing you need to know is that there are three ways to make links and only one really performs well.
First way is to make as many links as you can (that is by hundreds or thousands), from wherever you can. Some people do that automatically, to manipulate and to cheat on Google. It has worked very well so far, but Google is taking more and more actions against these people. We, at Jean Sam Communication, do not have the capacity nor the will, to do SEO like that.
Second way is to make links from a website you control, to another website you are in contact with. Say for instance you share links with some of your Suppliers and/or Customers. Very often, links are put in footers, sidebars and/or pages where links are just listed, one by one. Problem is : this list is not meaningful for Google, it’s irrelevant hence it will not be taken into account (or far less than it could). This does not really help your SEO, by today’s standards. It might even decrease your SEO, pretty soon (according to ‘experts’).
Third is the best way to go and it is done as follows :
- think about what you do and find people who work in the same field (or a near field)
- create a page about that field (200 words is a minimum) and put your link in the editorial content (NOT in the footer nor the sidebar, please).
- make sure your link is optimized for SEO : the link must encompass relevant keywords + its ALT tag must be filled with proper keywords as well (see example below).
- let the guy whose website you’ve pointed to, know that you’ve made a link towards his website. If he/she creates a backlink to your website, try not to have the link pointing to that page you’ve just created, but to another page of your website (unless it really make sens, such as a translation for instance).
- one another thing : try to get backlinks that point towards inside pages, instead of having them pointing at your homepage.
Once again, these explanations are very basic and ‘experts’ might yell at me but the purpose of this article is to avoid you making basic mistakes. SEO requires time and effort and you following these rules will help you to make the most of it, in accordance with Google guidelines and good practices.
Example of a “bad link”
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Example of a “good link”
Article écrit par Jean Sam Denis
Bonjour, je suis Jean-Sam, webmaster / community manager à temps partagé, auprès de PME installées en Bourgogne, en Franche-Comté et Rhône-Alpes. J'essaie d'apporter de la cohérence et de l'ambition aux projets internet, afin qu'ils soient durables et profitables.
Ma particularité est de rester à proximité du client durant toute la durée de notre collaboration, en assurant la maintenance complète ou partielle du site (rédactionnel, photo, vidéo, newsletter, réseaux sociaux, référencement...).